Customer experience is a term on everyone’s lips, unfortunately it is not always totally understood, many commercial professionals think CX is customer service, while other think it’s promotion. The entire organisation must commit to CX, the culture of the company needs to put the Customer at the centre of everything they do.
The best kind of CX is built on a deep understanding of the customers. Can a sales-driven culture also have a Customer Experience driven culture? Absolutely. This growing community of Senior Sales professionals are firmly focussed on putting CX at the core of an organisation.