Since 2009, Engage Business Media (ebm.uk) has helped a global community of over 120,000 leaders in Customer Experience, Human Resources, Marketing, and Sales devise and implement winning strategies that appeal to the emotions, needs and desires of their consumers.
Evaluating the complete digital and physical Human Experience a customer has with a brand highlights what more can be done to turn weaknesses into strengths, make existing strengths even stronger and jump on business and engagement opportunities. Our hugely successful and industry leading face-to-face, virtual and hybrid live events include established conferences now running for more than a decade, spanning from one to four days each and attracting up to 2,000 senior industry professionals. We put customers and employees at the heart of everything we do as we continue to develop the industry-leading events and media that ensure we stay at the forefront of our markets.
Our events and media are demonstrable platforms for thought leadership, business development, lead generation, and brand awareness. Our reputation and consistently reliable results over the last decade have helped forge strong ongoing relationships with some of the world’s largest and most recognised brands and we are delighted to work with them.
The experience of our highly-engaged, senior end-user audiences is of paramount importance to us and we are extremely proud of the trust they put in us to help to further educate them with examples of excellence and best practice.
We live and breathe our belief than organisations need to be where their customers are – that is what sits at the very heart of Human Experience. By adopting a more holistic view of customers, both internal and external, and delivering a consistent and appropriate service across all channels; offline, online, social and mobile, these customers become more than data or statistics, they become actual human beings driven by emotion. Emotion plays a key role in Human Experience and decision making and put simply, if your brand makes a person feel a strong, positive and above all, personal connection, they will want to engage.
Human experience is everything. No longer are sales made through pressure and ‘hard sales’ tactics but, instead, through focusing the emotions of the customer – the human experience angle. This encompasses the complete experience an individual has with a brand or service through both digital and physical channels.
There is an irrefutable body of evidence proving that organisations with engaged employees have more engaged customers, resulting in long term competitive advantage. There are also cultural and commercial benefits around focusing on employee engagement strategies.
Diving into the challenges and opportunities relating to customer experience (CX). Research shows the marketing function plays an increasingly important role in CX as advances in technology enable greater customer understanding and insight. Research shows 57% of the ‘selling’ has been done before you talk to a customer.
You get better results by retaining your current customers than you do by seeking out new ones. Delivering a seamless and positive Customer Experience starts with the sales representative. The company culture needs to put the Customer at the centre of everything they do. The best CX is built on a deep understanding of the customers.
“Our shared values are timeless. They describe the core principles of what we stand for, how we do things and distinguish our culture.”
We are excited to announce that our team has moved to a new office, our old office served us well, and we made some great memories there, but we couldn’t be more excited about our new space!!